MARIA FERNANDA PUIG
PUIGMARIFER@GMAIL.COM
MEX BASED
PORTAFOLIO2023©  





2021︎︎︎
CIELITO LINDO
BRANDING + PACKAGING


︎Silver Mention Winner A!Design Awards 2022

A line of products made from handmade cocoa. The graphic identity of the project was created with the objective of visually communicating that the brand is Mexican made. To achieve this, mosaic shapes and patterns were used as inspiration, coming from the architecture of buildings from the 50s and 70s.

The color palette also plays an important role in the brand identity. Vibrant and contrasting colors were chosen to reflect the personality of the Mexican culture and give a modern feel to the brand. 


*Project made in collaboration with Laura Morales.
2021︎︎︎
ONEN
NAMING + BRANDING

Beeswax candles with artisanal clay bases.

The history of Onen comes from the Mayan legend of the clay and corn men of the Popol-Vuh. The onen, translated as heart or soul, was the essential element the gods gave to the first men to make them human. According to the legend, it was this element that gave the being the will, the reason, and the thought of things.

Onen is a brand that creates handmade clay candles and aims to promote local consumption and support artisan communities to generate consumer awareness among its customers. The same bases can be reused as often as the consumer wants or used as a decorative item for the home.


*Project made in collaboration with Laura Morales.
2022︎︎︎
MIYABI
LATTICEWORK

Pattern design for latticework inside the restaurant.

This project was carried out in collaboration with the architectural firm LavallePeniche. This product was designed to create an abstract pattern that assimilated the shadow created by the canopy of the cherry tree.

This project involved a multidisciplinary process between graphic design, architecture, and interior design disciplines.


Architectural Firm: LavallePeniche Arquitect in charge: Maru Flores