2022︎︎︎
PARAGRAM
NAMING + BRANDING
Architecture firm.
Paragram is a studio created by two architects with design proposals focused mainly on functionality. Although the two partners have a similar working style, they both have different roles within the studio, making them complement each other perfectly.
The perfect symbiosis of this working relationship was the main source of inspiration for the conceptual development of the project.
The name comes from the idea of the "tangram", a famous Chinese puzzle that can generate different results using all its pieces.
The graphic line is in tune with the architectural style proposed by the firm.
*Project made in collaboration with Laura Morales.
PARAGRAM
NAMING + BRANDING
Architecture firm.
Paragram is a studio created by two architects with design proposals focused mainly on functionality. Although the two partners have a similar working style, they both have different roles within the studio, making them complement each other perfectly.
The perfect symbiosis of this working relationship was the main source of inspiration for the conceptual development of the project.
The name comes from the idea of the "tangram", a famous Chinese puzzle that can generate different results using all its pieces.
The graphic line is in tune with the architectural style proposed by the firm.
*Project made in collaboration with Laura Morales.
