2022︎︎︎
OZONTA
NAMING + BRANDING
Ozonta is a refreshing proposal that opposes the urban lifestyle that is known today.
The concept of these housing spaces is that the user coexists in harmony with their surroundings from home. It is based on this that the graphic idea for this project is generated, starting with the proposal of the name that is born from the union of the words "Horizonte" (horizon) and "Temozón" (the location of the houses), under the narrative that the residents will always be able to see the horizon from their home.
Subsequently, for the graphic line, it was proposed an identity that would highlight the organic properties of the project through the color palette, typographic selection, and illustrations.
*Project made in collaboration with Laura Morales.
OZONTA
NAMING + BRANDING
Ozonta is a refreshing proposal that opposes the urban lifestyle that is known today.
The concept of these housing spaces is that the user coexists in harmony with their surroundings from home. It is based on this that the graphic idea for this project is generated, starting with the proposal of the name that is born from the union of the words "Horizonte" (horizon) and "Temozón" (the location of the houses), under the narrative that the residents will always be able to see the horizon from their home.
Subsequently, for the graphic line, it was proposed an identity that would highlight the organic properties of the project through the color palette, typographic selection, and illustrations.
*Project made in collaboration with Laura Morales.
